Pessen Strategic Research is a marketing research company specializing in qualitative research: focus groups, in-depth interviews and on-site studies. We design and conduct research for cultural and educational institutions, and for corporations.
Qualitative research opens a window into the world of your customers, allowing you to see your organization through their eyes. You gain insight into their attitudes, perceptions, feelings and experiences. The insights gained lead to planning, programs and communications that genuinely speak to your customers' wishes and needs.